About Fenline
Two coaches. One small studio.
Fenline started with a simple idea: everyone deserves coaching that fits their body, their week and their life. No mirrors full of selfies, no crowded floor, no shouting. Just good training.
Est. 2019
Our story
Built for people
who hate gyms
Ffion opened Fenline in a converted ribbon factory off Coldham’s Lane in 2019. Most of her first clients had one thing in common: they’d tried big gyms and felt lost, rushed or judged.
So the studio stays small on purpose. There are never more than four people in a group, every session is booked, and there’s always a coach on the floor. It’s quiet before 7am, buzzing after 6pm and buggy-friendly all day.
Today we coach around 120 people a week, in the studio and online: nurses on shift patterns, parents fitting training around nursery runs, rowers, runners and retirees learning to deadlift.
The coaches
Meet Ffion
and Yusuf
Founder & head coach
Ffion Beckett
Ffion grew up in Aberystwyth playing hockey, moved to Cambridge for university and never left. She spent eight years coaching in big commercial gyms before opening Fenline in 2019, so she could give every client the time she’d always wanted to.
She specialises in strength for beginners, sustainable fat loss and returning to training after pregnancy. Expect clear explanations, a lot of encouragement and absolutely no shouting.
StrengthFat lossPostnatalNutrition habits
Qualifications
- Level 3 personal trainer qualification
- Pre- and postnatal exercise certificate
- Habit-based nutrition coaching course
- Outdoor first aid, renewed every year
Off duty
Sea swimming in Pembrokeshire and very slow sourdough
Performance & mobility coach
Yusuf Dacre
Yusuf ran the 800 m for his county, then studied sport science and coached rowers on the Cam for five years. He joined Fenline in 2021 to build its sport and mobility programmes.
He loves helping desk-bound people move freely again and getting weekend athletes faster without more injuries. He’ll test, track and explain everything, then make it fun.
Sport performanceRunningMobilityRowing
Qualifications
- Degree in sport and exercise science
- Strength and conditioning coaching award
- Level 3 personal trainer qualification
- First aid at work, renewed every year
Off duty
Parkrun pacer and an unbeaten five-a-side goalkeeper (allegedly)
Our approach
Four things we
won’t compromise on
Strength is for everyone
Whatever your age, size or history, getting stronger makes daily life easier. We start where you are and build from there.
Progress you can measure
We track lifts, times, habits and how you feel, so you can see change happening, even on weeks when it doesn’t feel like it.
Life comes first
Shift work, a new baby, exam season: plans change. Your programme flexes with you instead of making you feel guilty.
Honest about our limits
We’re coaches, not doctors or physiotherapists. If something needs a professional, we’ll say so and work alongside them.
Milestones
How we
got here
From a single rack to a studio with a turf lane, two lifting platforms and a waiting list for Saturday mornings.
-
2011
Ffion starts coaching in a large commercial gym in Cambridge.
-
2017
She adds a pre- and postnatal exercise certificate after a run of client requests.
-
2019
Fenline opens in Unit 3, Ribbon Works, with one rack and a lot of chalk.
-
2021
Yusuf joins from rowing coaching and launches sport and mobility programmes.
-
2023
Online coaching launches for clients who move away (and their friends).
-
2026
The studio doubles in size with a turf lane and a second lifting platform.
The studio
Everything you
need, nothing you don’t
180 m² on the ground floor with step-free access, a quiet changing room and a fresh-air system that actually works.
-
2
Lifting platforms
-
15 m
Turf sprint lane
-
4
Max per group
-
06:00
Earliest session
- Step-free access
- Shower & changing room
- Buggy-friendly
- Bike racks
- Two parking bays
- Filtered water
- Lockers
- Free towels
Safe hands. Both coaches are insured, first aid trained and DBS-checked. We keep a defibrillator on site and review our health questionnaire with every new client. Qualifications listed here are examples for a fictional studio.