The tour

Five tools that fly in formation

Each one does a single job and hands off cleanly to the next. Everything below is a working piece of the beta, so go ahead and press things.

Loft Editor

A page, a cursor and your words. Type a slash when you need a photo, a button or a product. The spacing and the dark-mode fixes are our problem.

  • Saved sections for your header, sign-off and sponsor slot

  • Plain-text version beside the HTML, edited by hand

  • Paste from anywhere, including a 40-row table, and it holds up

  • The subject-line check runs as you type

Desktop preview

The Palouse Ledger

The long way round the Palouse

The wheat is in, the roads are empty and I've found a bakery in Colfax that's worth the drive.

This week: three small towns, one good pie and a note from a reader who's driven all of it on a tractor.

Read the whole issue

Flightpaths

Automations that behave like a person would. They wait for a reasonable hour, skip weekends if you ask, and stop as soon as somebody replies or buys.

Pick a Flightpath

    Flocks

    A Flock is a saved group of readers that keeps itself up to date. Build one from what people do, and see how many people it reaches before you write a word.

    The figures here use a typical beta list of 12,480 subscribers.

    Match
    Rules

    7,738people in this Flock

    62% of your 12,480 subscribers

    Homing Check

    The send button stays locked until your email is ready to find its way. And a new domain gets a warm-up plan sized to your list, because a sudden 20,000 emails looks exactly like spam.

    • SPF record foundPassing
    • DKIM signature verifiedPassing
    • DMARC policy publishedPassing
    • Links in this issue1 to check

    Warm-up planner

    Your list size

      Day 1Full list

      Logbook

      One page. Your last ten issues, what they earned and who actually read them. If a number can't change what you do next week, we leave it out.

      • Opens counted honestly, with privacy-proxy opens set apart

      • Sales matched to the issue that earned them

      • A weekly plain-English note on what changed

      Metric

      Opens, latest issue

      58.7%

      Up 22% over 10 campaigns

      Like what you've pressed?

      Public launch is . Waitlist members get in first.

      Join the waitlist
      See founding prices