Private beta, Cohort 4 flying now
Email that always finds its way home.
Loftwing is email marketing for independent newsletters and small online shops: a calm editor, automations that know when to stop, and deliverability you can actually see.
You're in line at No. 18,413. See your spot and invite link
18,412 publications and shops are in line. Founding members keep 25% off for as long as they stay.
Public launch: , 9:00 AM PT
Loftwing is live. Everyone on the waitlist is in.
Issue No. 50, draft
Homing Check: all clear
Subject
The long way round the Palouse
To
Regular readers7,738 people
Dear {{first_name}}, the wheat is in, the roads are empty and I've found a bakery in Colfax that's worth the drive.
This week: three small towns, one good pie and a note from a reader.
Sends Thursday, 7:00 AM
Already flying with 412 beta publications and shops
Emails a month
2.6M
Reached the inbox
97.1%
Hard bounces
0.3%
- The Palouse Ledger
- Tideline Notes
- Sidestreet Bindery
- Hollowbrook Yarn
- The Slow Ferry
- Marmot Press
- Thistledown Tea
- Okanogan Field Notes
Try a real piece of the product
Will your subject line make it?
This is the same check that runs in the Loft Editor. Type a subject and watch it score length, shouting, spam filter words and how a phone will cut it off.
96out of 100
Ready to send
On a phone
The Palouse Ledger7:02
Five small fixes for a quieter inbox
Dear reader, this week we finally...
On a desktop
Fits on a phone without being cut.
Founding members get this before every send, along with the rest of Homing Check.
Everything a small list needs, and nothing it doesn't
Six tools that work the way one writer or one shop owner works. No funnels, no lead scores, no 40-tab settings page.
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Loft Editor
A blank page and a blinking cursor. Blocks when you ask for them, and honest plain-text beside every issue.
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Flightpaths
Welcome series, cart reminders and win-backs that stop the moment a person replies or buys.
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Flocks
Group readers by what they open, click and buy. Flocks update themselves as people change.
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Homing Check
SPF, DKIM, DMARC and broken links are checked before the send button unlocks.
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Logbook
Opens, clicks and sales for the last ten issues, and the readers behind them, with no dashboard maze.
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An easy move
Bring your list, your archive and your unsubscribes. Most moves take an afternoon, and we'll show you exactly how long yours should.
What the beta says
We moved 9,400 readers on a Tuesday afternoon, and nobody noticed. That's the highest praise I can give an email tool.
Hestia QuincyEditor, The Palouse Ledger
The cart reminder is one plain note with the skein in it. It brought back more than the three-email series it replaced.
Ikaika MirembeOwner, Hollowbrook Yarn
I used to dread the send button. Homing Check found a broken link in my first issue and a DKIM mistake I'd had for two years.
Leda CastellanWriter, The Slow Ferry
How we're opening the loft
We let people in by cohort so every list gets a proper warm-up and a real person to ask. Your place in line decides your cohort, and every invite moves you up.
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Cohort 5 opens
The first 12,000 in line, including every Lead bird.
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Cohort 6 opens
Places up to 17,000.
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Cohort 7 opens
Places up to 18,000, the last before launch.
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Public launch
Everyone on the waitlist is in. Founding pricing closes the day before.
Take your spot before the loft fills up
Founding pricing closes . It takes a minute, and you get a place in line and an invite link to move up.
You're in line at No. 18,413. See your spot and invite link