Spokane, Washington

We started with a pigeon club's mailing list

Tova Halvor grew up cleaning her grandfather's racing loft on the South Hill. Later, she ran email for small publishers on tools that called her readers leads. In October 2025, she and Imre Delacroix started building what they wished existed.

The first campaign went out that December to 212 members of a pigeon club. It's now 412 publications and shops, and everything they've told us is on the roadmap or in the journal.

How we choose to run this

$0

Raised from investors

We've turned down two term sheets. Email tools get worse when they need to grow faster than their customers do.

5

People, all in one room

A second-floor office on Sprague. Whoever built the thing you're stuck on is usually the one who answers.

0

Readers sold or shared

Your list is yours. Export everything at any time, and we won't ever train on it, rent it or peek at it.

The team

  • Tova Halvor

    Cofounder, CEO

    Ran email for small publishers for eight years. Cleaned her grandfather's pigeon loft for ten. Writes most of the journal.

  • Imre Delacroix

    Cofounder, CTO

    Spent a decade keeping mail servers out of trouble. Once blocked his own domain on purpose, for science.

  • Yusra Sandoval

    Product design

    Has rewritten the editor twice, and she'd do it again. Believes every setting is a small failure of design.

  • Tilda Baptiste

    Migrations lead

    Has moved more than 200 lists by hand, and answers most of the importer's hard questions herself.

  • Kaito Sprague

    Deliverability engineer

    Reads bounce codes the way others read box scores. Fly-fishes the Spokane River on quiet mornings.

Talk to us

Questions about moving a list, a big list that needs a quote, or a mailing problem you want a second opinion on. We reply within one working day, Monday to Friday, Pacific Time.

Office

218 W Sprague Ave, Suite 4
Spokane, WA 99201