The tour
Five tools that fly in formation
Each one does a single job and hands off cleanly to the next. Everything below is a working piece of the beta, so go ahead and press things.
Loft Editor
A page, a cursor and your words. Type a slash when you need a photo, a button or a product. The spacing and the dark-mode fixes are our problem.
- Saved sections for your header, sign-off and sponsor slot
- Plain-text version beside the HTML, edited by hand
- Paste from anywhere, including a 40-row table, and it holds up
- The subject-line check runs as you type
Desktop preview
The Palouse Ledger
The long way round the Palouse
The wheat is in, the roads are empty and I've found a bakery in Colfax that's worth the drive.
This week: three small towns, one good pie and a note from a reader who's driven all of it on a tractor.
Read the whole issueFlightpaths
Automations that behave like a person would. They wait for a reasonable hour, skip weekends if you ask, and stop as soon as somebody replies or buys.
Three emails over a week, stopping as soon as someone replies.
- Trigger Someone joins your listFrom any form or import
- Email Hello, here's who we are71% opened
- Wait Wait 3 daysSkips weekends
- Branch Did they reply?Yes: stop, a person has it
- Email Our three best issues58% opened
- Wait Wait 4 daysSkips weekends
- Email What should we write about?22% replied
Flocks
A Flock is a saved group of readers that keeps itself up to date. Build one from what people do, and see how many people it reaches before you write a word.
The figures here use a typical beta list of 12,480 subscribers.
Homing Check
The send button stays locked until your email is ready to find its way. And a new domain gets a warm-up plan sized to your list, because a sudden 20,000 emails looks exactly like spam.
- SPF record foundPassing
- DKIM signature verifiedPassing
- DMARC policy publishedPassing
- Links in this issue1 to check
Warm-up planner
25,000 subscribers warm up over 7 days, starting with 510 of your most engaged readers.
- Day 1: 510 emails
- Day 2: 2,041 emails
- Day 3: 4,592 emails
- Day 4: 8,163 emails
- Day 5: 12,755 emails
- Day 6: 18,367 emails
- Day 7: 25,000 emails
Day 1Full list
Logbook
One page. Your last ten issues, what they earned and who actually read them. If a number can't change what you do next week, we leave it out.
- Opens counted honestly, with privacy-proxy opens set apart
- Sales matched to the issue that earned them
- A weekly plain-English note on what changed
Opens, latest issue
58.7%
Up 22% over 10 campaigns
Like what you've pressed?
Public launch is . Waitlist members get in first.