Solo
Best fitFor one person and one list.
$29.25/month
List price $39 a month
- Subscription
- $29.25/mo
- 20,000 emails included
- No extras
- You save
- $117/yr
Founding pricing closes
Priced by your list, not by how often you write
Tell us your list size and how often you send. Founding members keep 25% off for as long as they stay.
Shop
For stores that sell from the inbox.
$44.25/month
List price $59 a month
- Subscription
- $44.25/mo
- 50,000 emails included
- No extras
- You save
- $177/yr
Press
For publications with a small staff.
$64.50/month
List price $86 a month
- Subscription
- $64.50/mo
- 100,000 emails included
- No extras
- You save
- $258/yr
More than 100,000 subscribers?
Lists this size get a dedicated sending address and a real conversation about warm-up, so we quote them one by one.
Ask for a quotePrices in US dollars. Extra emails beyond a plan cost $0.40 per 1,000 and aren't discounted. Annual plans are billed once a year.
Compare the plans
Swipe the table sideways to see every plan.
| Feature | Solo$29.25/mo | Shop$44.25/mo | Press$64.50/mo |
|---|---|---|---|
| Sending | |||
| Emails per subscriber, per month | 4 | 10 | 20 |
| Loft Editor and saved blocks | Included | Included | Included |
| Your own sending domain | Included | Included | Included |
| Dedicated sending address | Not included | Not included | Included |
| Growing | |||
| Signup forms and referral links | Included | Included | Included |
| Flocks (segments) | 3 | Unlimited | Unlimited |
| Flightpaths (automations) | 1 | Unlimited | Unlimited |
| Store sync and cart recovery | Not included | Included | Included |
| Paid subscriptions | Not included | Not included | Included |
| Team and help | |||
| Seats | 1 | 3 | 10 |
| Logbook history | 6 months | 2 years | All time |
| Homing Check before every send | Included | Included | Included |
| A person who helps you move | By email | By email | On a call |
Pricing questions
Not sure which plan fits? Tell us about your list.
Who gets the founding price?
Anyone on the waitlist when founding pricing closes on . It stays with your account for as long as you remain subscribed, whichever plan you choose.
What happens when my list crosses a price band?
Your price moves up at your next renewal, not mid-month. Bands include their top number, so 1,000 subscribers is in the first band and 1,001 is in the next.
Do unsubscribed readers count?
No. You only pay for people you can actually email. Readers resting after a win-back don't count either.
Can I change plans later?
Yes, at any time. Going up takes effect right away, and going down takes effect at your next renewal. You keep your founding discount either way.
Lock in the founding price
It takes a minute, and joining costs nothing.
Join the waitlist