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Loftwing

Private beta, Cohort 4 flying now

Email that always finds its way home.

Loftwing is email marketing for independent newsletters and small online shops: a calm editor, automations that know when to stop, and deliverability you can actually see.

18,412 publications and shops are in line. Founding members keep 25% off for as long as they stay.

Public launch: , 9:00 AM PT

125days
00hours
00minutes
00seconds
The Loftwing campaign editor beside a phone showing the issue in an inbox.

Issue No. 50, draft

Homing Check: all clear

Subject

The long way round the Palouse

To

Regular readers7,738 people

Dear {{first_name}}, the wheat is in, the roads are empty and I've found a bakery in Colfax that's worth the drive.

Photo block: the road out of Steptoe

Sends Thursday, 7:00 AM

Already flying with 412 beta publications and shops

Emails a month
2.6M
Reached the inbox
97.1%
Hard bounces
0.3%
  • The Palouse Ledger
  • Tideline Notes
  • Sidestreet Bindery
  • Hollowbrook Yarn
  • The Slow Ferry
  • Marmot Press
  • Thistledown Tea
  • Okanogan Field Notes

Try a real piece of the product

Will your subject line make it?

This is the same check that runs in the Loft Editor. Type a subject and watch it score length, shouting, spam filter words and how a phone will cut it off.

36 characters
Try one:

96out of 100

Ready to send

  • OK36 characters. A good length for phones and desktops.
  • OKNo common spam filter words.

On a phone

The Palouse Ledger7:02

Five small fixes for a quieter inbox

Dear reader, this week we finally...

On a desktop

The Palouse LedgerFive small fixes for a quieter inbox

Fits on a phone without being cut.

Founding members get this before every send, along with the rest of Homing Check.

Everything a small list needs, and nothing it doesn't

Six tools that work the way one writer or one shop owner works. No funnels, no lead scores, no 40-tab settings page.

What the beta says

We moved 9,400 readers on a Tuesday afternoon, and nobody noticed. That's the highest praise I can give an email tool.
Hestia QuincyEditor, The Palouse Ledger
The cart reminder is one plain note with the skein in it. It brought back more than the three-email series it replaced.
Ikaika MirembeOwner, Hollowbrook Yarn
I used to dread the send button. Homing Check found a broken link in my first issue and a DKIM mistake I'd had for two years.
Leda CastellanWriter, The Slow Ferry

How we're opening the loft

We let people in by cohort so every list gets a proper warm-up and a real person to ask. Your place in line decides your cohort, and every invite moves you up.

See how invites work

  1. Cohort 5 opens

    The first 12,000 in line, including every Lead bird.

  2. Cohort 6 opens

    Places up to 17,000.

  3. Cohort 7 opens

    Places up to 18,000, the last before launch.

  4. Public launch

    Everyone on the waitlist is in. Founding pricing closes the day before.

Take your spot before the loft fills up

Founding pricing closes . It takes a minute, and you get a place in line and an invite link to move up.