$0
Raised from investors
We've turned down two term sheets. Email tools get worse when they need to grow faster than their customers do.
Spokane, Washington
Tova Halvor grew up cleaning her grandfather's racing loft on the South Hill. Later, she ran email for small publishers on tools that called her readers leads. In October 2025, she and Imre Delacroix started building what they wished existed.
The first campaign went out that December to 212 members of a pigeon club. It's now 412 publications and shops, and everything they've told us is on the roadmap or in the journal.
$0
We've turned down two term sheets. Email tools get worse when they need to grow faster than their customers do.
5
A second-floor office on Sprague. Whoever built the thing you're stuck on is usually the one who answers.
0
Your list is yours. Export everything at any time, and we won't ever train on it, rent it or peek at it.
Cofounder, CEO
Ran email for small publishers for eight years. Cleaned her grandfather's pigeon loft for ten. Writes most of the journal.
Cofounder, CTO
Spent a decade keeping mail servers out of trouble. Once blocked his own domain on purpose, for science.
Product design
Has rewritten the editor twice, and she'd do it again. Believes every setting is a small failure of design.
Migrations lead
Has moved more than 200 lists by hand, and answers most of the importer's hard questions herself.
Deliverability engineer
Reads bounce codes the way others read box scores. Fly-fishes the Spokane River on quiet mornings.
Questions about moving a list, a big list that needs a quote, or a mailing problem you want a second opinion on. We reply within one working day, Monday to Friday, Pacific Time.
Your reference is LW-AAAAA. Someone from the team will reply within one working day. Keep the reference handy if you write again.