Wakeline
2025A calmer identity for the lake ferries · Identity, Wayfinding
Design studio
Saint Paul, since 2015
We design identities and digital products that stay useful after launch.
Raster is five people in a former print shop in Lowertown. Small enough that the people you meet are the people who do the work, and experienced enough to see a system through from first sketch to the thousandth sign.
- Availability
- From Feb 2027
- Currently
- Wayfinding for a hospital in Mankato
- A Identity Strategy, naming support, marks, type, color and the guidelines that keep them working once we have left.
- B Digital product Apps, tools and websites designed with the people who use them, delivered with a design system and front-end code.
- C Editorial Books, catalogs, annual reports and series templates your own team can produce from.
- D Wayfinding Sign systems for transport, culture and public buildings, from audit and sign schedule to fabrication drawings.
03
Clients, 2015–2026
- wakeline
- FONDO
- Hall 9
- NORTHLAND/ARCHIVE
- Moraine
- CINE
RIFF - Hohl Editions
- beatwork
- EASTWIND BIKES
- Levee Hotel
- GRAYHEAD
BREWING - plumb°
04
The studio in numbers
- Years in practice
- 11
- People, all senior
- 5
- Projects delivered
- 140+
- Of clients come back
- 68%
Type
Why we set every number in tabular figures
Schedules, prices, dashboards: when digits line up, people read them faster and trust them more.
Case notes
One grid for a pier, a phone and a paper schedule
How eight columns ended up carrying the whole Wakeline system.
Process
What we ask for in a brief, and what we don’t
A good brief is a page long. Here is what we hope is on it.
Booking projects from February 2027
Tell us what you are making.
Send a few lines about your project. We reply to every inquiry within two business days, usually with a short call.