About · Since 2019
Fourteen people on South Main who like the messy first version.
Ottavia Varner and Delmar Haskins started Sidecar after building three startups’ first products from a back table at a Little Rock coffee shop. The idea was simple: ride alongside founders for one quarter, then get out of the way.
Build log, so far
- Products shipped
- 38
- Still live
- 34
- Founders’ next rounds
- 21 raised
- Engineers hired for clients
- 47
- States our clients are in
- 17
What we believe
Four rules on the wall above the workbench.
1.
Ship by Friday
Something real, every week. A slide is not a demo.
2.
Sit where it hurts
Barns, kitchens, truck cabs, clinic back offices. We go to the user.
3.
Say the hard thing early
If a feature should not exist, you will hear it in week two, not week ten.
4.
Leave it better owned
The goal is a founder who no longer needs us. Most still call.
The team
Everyone you would work with.
14 people
Ottavia Varner
Cofounder, product
Ran product at a freight startup for six years. Says “show me” a lot.
Delmar Haskins
Cofounder, engineering
Has shipped apps for crop dusters and county clerks.
Itzel Arreola
Design director
Sketches every flow on paper first. Every one.
Ayanna Ledbetter
Senior product designer
Former ER nurse; now designs for nurses.
Sunniva Hargrove
Product designer, research
Has interviewed farmers in four states this year.
Daria Vickery
Brand and content designer
Writes the words before drawing the boxes.
Haruki Ueda
Staff engineer, mobile
Tests every app on a 2019 phone in airplane mode.
Keoni Satterfield
Senior engineer, backend
Makes payments and sensors talk to each other.
Varun Banerjee
Senior engineer, web
Has opinions about forms. Good ones.
Lorne Rountree
Engineer, infrastructure
Keeps launch days boring, on purpose.
Elio Hinojosa
Engineer, full stack
Joined as our first apprentice in 2024.
Rowena Prather
Head of launch
Has run 30 launches and still writes a plan for each.
Thatcher Dupree
Delivery lead
Owns the calendar, the Friday demo and the budget.
Zora Easterling
Operations and finance
Sends the invoices nobody is surprised by.
The studio
An old print shop in the SoMa neighborhood.
We work from a two-story brick building on South Main Street, ten minutes from the airport. Founders who visit get the big table, the good coffee and a pin-up wall of everything we have sketched for them.
It is 10:00 a.m. in Little Rock. The studio is open.
1517 South Main Street, Little Rock, AR 72202Weekdays, 9:00 a.m. to 5:30 p.m. Central(501) 555-0138