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About · Since 2019

Fourteen people on South Main who like the messy first version.

Ottavia Varner and Delmar Haskins started Sidecar after building three startups’ first products from a back table at a Little Rock coffee shop. The idea was simple: ride alongside founders for one quarter, then get out of the way.

Build log, so far

Products shipped
38
Still live
34
Founders’ next rounds
21 raised
Engineers hired for clients
47
States our clients are in
17

What we believe

Four rules on the wall above the workbench.

  1. 1.

    Ship by Friday

    Something real, every week. A slide is not a demo.

  2. 2.

    Sit where it hurts

    Barns, kitchens, truck cabs, clinic back offices. We go to the user.

  3. 3.

    Say the hard thing early

    If a feature should not exist, you will hear it in week two, not week ten.

  4. 4.

    Leave it better owned

    The goal is a founder who no longer needs us. Most still call.

The team

Everyone you would work with.

14 people

    1517 Sidecar product studio design upstairs, code downstairs

    The studio

    An old print shop in the SoMa neighborhood.

    We work from a two-story brick building on South Main Street, ten minutes from the airport. Founders who visit get the big table, the good coffee and a pin-up wall of everything we have sketched for them.

    It is 10:00 a.m. in Little Rock. The studio is open.

    1517 South Main Street, Little Rock, AR 72202 Weekdays, 9:00 a.m. to 5:30 p.m. Central (501) 555-0138