Independent creative studio
London · Lisbon · New York
Est. 2012
We make brands & products people can’t ignore.
Northbound is a studio of 42 strategists, designers and engineers. We help ambitious companies find their voice and build the products that carry it.
Trusted partner to ambitious founders, growing brands and curious teams.
Brand identity Digital products Websites Campaigns Design systems Motion Strategy Content
Brand identity Digital products Websites Campaigns Design systems Motion Strategy Content
Brand identity, digital products, websites, campaigns, design systems, motion, strategy and content.
Clients
In good company.
From seed-stage start-ups to 140-year-old banks, 80% of our clients come back for a second project.
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Halden
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ORO
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meridian+
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Kite
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Paperplane
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FJORD
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Lumen
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Atlas & Co
What we do
Four disciplines, one team.
Selected work
Recent projects.
A city-bike brand riders actually want to be seen with
Mobility · Brand, product
Turning a 140-year-old bank into the friendliest app in Britain
Fintech · Brand, app
Packaging and a shop that made subscriptions grow 3×
Food & drink · Packaging, e-commerce
A patient portal that people open without being reminded
Health · Product design
How we work
No black boxes. No big reveals.
Every project follows the same four phases, with a show-and-tell every Thursday so you see the work as it grows.
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011–2 weeks
Discover
Workshops, interviews and audits to understand your business, your audience and the opportunity.
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021–3 weeks
Define
Strategy, positioning and a clear brief everyone signs off on before a single pixel is pushed.
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033–10 weeks
Design
Concepts, prototypes and testing with real people. We share work weekly, never in a big reveal.
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042–8 weeks
Deliver
Build, launch and hand-over, with guidelines, training and support for the first 90 days.
By the numbers
Years independent
14
Launches shipped
120+
Industry awards
38
Clients who return
80%
- Site of the Day ×12Web design awards, 2019–2026
- Gold, Brand IdentityKite Mobility, 2026
- Best Mobile ExperienceHalden Bank, 2025
- Studio of the Year, shortlist2024 and 2025
What clients say
“They didn’t just redesign our app, they changed how the whole company talks about itself. Our NPS went from 31 to 58 in six months.”
Priya RamanChief Product Officer, Halden Bank
“Northbound work like an extension of your team. Weekly show-and-tells, no surprises, and the work was better than anything we could have briefed.”
Tom AshworthFounder, Oro Coffee Roasters
“Riders started posting photos of our bikes. That had never happened before. That’s what a brand with a point of view does.”
Lena VogelCEO, Kite Mobility